Industrial - Bachelor
Crotate bridges the gap between inspiring children’s creativity and making life easier for parents. Mesh bags keep contents visible and accessible, while the bright orange wheel makes rotating and packing away simple. Resembling a portal, Crotate invites children into imaginative play, helping families spend less time tidying and more time creating together.

Open-ended child-initiated creative play has many benefits for all ages, but in recent years, there has been a noticeable decline in opportunities for children aged 5-8 to engage in free creative play at home. School and Osh have outlets for fully open-ended creative play on occasion, but kids only spent around 20% of a year at school and not all kids go to Osh. This makes it even more important for kids to have those opportunities at home too. However, there are many external factors that make it incompatible with the home setting.
This research report dives into what external factors have the biggest impact. It includes various research methods including benchmarking, 18 parent survey responses and interviews with three experts and one parent. This all led to one prominent design problem; loose parts play in particular is messy and time consuming to set up, pack away and store. Making it harder for parents to allow frequent access to supplies. While children need that visual and physical access to build inspiration for when they do get the chance to create freely.
Crotate is a wall mounted hidden pully system bag rack where children can rotate up to 10 bags of pompoms, pipecleaners, natural collections, and any loose parts supplies they can get their hands on, to create masterpieces whenever they have free time and when inspiration strikes. Crotate bridges the gap between what children need to spark their imagination and what parents need for creative play to be easier at home. Its mesh bags keep all contents visible and accessible, while the bright orange wheel makes rotating supplies simple and fun. Packing away becomes less overwhelming for both children and parents, turning cleanup into part of the routine rather than a chore.
Madyn is passionate about designing to make everyday life easier through thoughtful user-centred design. She focuses on bridging the needs of diverse users, especially children, to enhance their engagement of the world around them by creating useful, meaningful and exciting experiences.
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